Our Story
Over 28 Years of Experience

Neil Grote, Jr. is the founder and has been the owner/operator of The Chocolate Bar, located in the heart of downtown Westfield, since 2004. He opened a second location in Little Silver, NJ, in August 2020.
The Chocolate Bar is your number one destination for authentic Italian gelato, hand-dipped chocolates and specialty beverages. All of our products are made with only the freshest, most wholesome ingredients, daily to satisfy whatever your sweet tooth craves.
Neil brings over 28 years of experience as a chocolatier to the shop, having managed a chain of gourmet chocolate stores in Boston, MA, before returning to his hometown of Westfield. The skills, integrity and quality that go into making these truly unique confections are what sets The Chocolate Bar apart and allows us to provide our customers with a one-of-a-kind experience.
With the help of his wife, Mindy, they were able to open up a beautiful new shop in Little Silver, including the addition of a professional pastry chef to the team of experienced and passionate chocolatiers who adds creativity and flair to the shops.
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Available for local purchase at our Westfield or Little Silver locations
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